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BTA targets ‘next generation of tourism professionals’

Tashae Thompson, vice-president of experiences at the Bermuda Tourism Authority (File photograph)

A workshop will be hosted by the Bermuda Tourism Authority next week to provide information to entrepreneurs about its Experience Investment Programme.

Applicants are invited to submit proposals throughout September with ideas about how to boost the island’s options for visitors.

A BTA spokesman said: “Since its inception in 2014, the Experience Investment Programme has successfully nurtured and supported creative ventures that showcase Bermuda's rich culture and diverse attractions.

“With a focus on improving and elevating the visitor experience through innovation and entrepreneurship, the programme has substantially contributed to Bermuda’s economy by supporting the launch of various small businesses.”

The workshop will be held at the BTA’s head office on Church Street from midday on August 31.

It will “provide valuable insights into the programme and its benefits” the spokesman said.

Potential applicants will have the chance to meet the scheme’s team members, who can guide them through the application process.

Tashae Thompson, the BTA’s vice-president of experiences, highlighted the significance of community involvement in addressing the island's tourism seasonality.

She said: “As an industry, we are committed to strengthening Bermuda’s appeal as a year-round destination.

“Our Experience Investment Programme is a tool to help us engage local tourism entrepreneurs to develop innovative experiences for our visitors during the fall into spring periods when our offerings have traditionally petered off.

“The guidance and funding provided serve as a jump-start for out-of-the-box thinkers whose visitor-focused experiences will deliver authentic, memorable Bermuda moments for our guests.”

Elizabeth Blankendal, of event management company Eettafel, said the scheme helped to take her business idea "from concept to reality“.

She added: “The programme provided the resources and support I needed to create a viable tourism venture.

“It’s a testament to the opportunities available for local entrepreneurs to contribute to Bermuda’s tourism industry in their distinctive way.”

The spokesman added: “The BTA remains committed to nurturing the next generation of tourism professionals who can leverage Bermuda’s distinct assets to create seamless and unforgettable experiences for visitors.”

Anyone interested can apply to the Experience Investment Programme from September 1 to 30. For more information and to access application materials, or to register for the workshop on August 31, visitgotobermuda.com/bta/tourism-experiences-investment

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Published August 23, 2023 at 6:09 pm (Updated August 24, 2023 at 4:28 pm)

BTA targets ‘next generation of tourism professionals’

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