A “transformative new chapter” has started for the Bermuda Tourism Authority after the conclusion of an internal investigation into its workplace, the BTA board said this morning.

It added that key outcomes included a commitment to boost sales, marketing and business development as well as people and culture.

The BTA said that a global search for a new chief executive to lead the authority will start imminently. The departure of Tracy Berkeley was confirmed last month.

It explained that the board of directors announced the “conclusion of its internal investigation and the beginning of a transformative new chapter for the organisation”.

William Griffith, the acting chairman of the BTA board, said: “This moment represents not an end but a reset.

“We have confronted difficult truths and taken clear action.

“Our focus now is on moving forward, strengthening the efficiency of the organisation and delivering results for Bermuda.

“The BTA board remains committed to transparency, the work continues and we are optimistic about what lies ahead.”

The BTA said: “This marks a critical milestone following the release of the BTA’s culture review earlier this year and the subsequent independent HR audit.

“The board has now completed its review and met for a full-day strategy session earlier this month to chart a bold and forward-looking course for the authority.”

It added: “During the session, the board engaged in frank and constructive discussions around the future direction of the BTA.

“There was strong consensus around the need for structural realignment to ensure the authority is best positioned to deliver on its core mandate — promoting Bermuda as a world-class tourism destination.”

Among key outcomes was a commitment to realign the BTA’s organisational structure to strengthen the areas of sales, marketing and business development, and people and culture, “to reflect strategic priorities and ensure delivery excellence”, the quango said.

Another target identified was: “The commencement of a comprehensive internal review of performance management and compensation structures, culminating in a revised staff incentive philosophy set to launch ahead of the next fiscal year.”

The BTA said: “The search for a new chief executive officer will begin imminently.

“This global search will consider both Bermudian and international candidates, with the opportunity first being shared internally before advertisements appear in local and international media.

“Recruitment for a chief sales and marketing officer will also be launched shortly, using the same process.”

It added: “The BTA has unveiled a series of strategic initiatives aimed at strengthening the island’s tourism sector.

“As part of its renewed leadership role, the BTA is now spearheading air service development to improve connectivity and drive increased visitation, aligning with the reopening of the Fairmont Southampton in the first half of 2026.

“Reaffirming its commitment to collaboration, the BTA has also sought to strengthen its ties with local partners across the industry.

“The authority has also announced the first industry partner summit in over five years, scheduled for October this year.

“The event will convene key overseas wholesale and tour operator partners, online travel agents and trade stakeholders.

“This marks a new era of alignment and partnership for Bermuda’s tourism future, underlining the BTA’s proactive approach to destination strategy and growth with all of its key partners.”