The Bermuda Tourism Authority has launched its search for a new chief executive officer in the wake of the resignation of Tracy Berkeley.

A job advertisement published yesterday in The Royal Gazette said the BTA was seeking qualified candidates to become the “face and voice” of the organisation.

“Reporting to the board of directors, the CEO has overall responsibility for leading the organisation by managing a sound, flexible, efficient, cost-effective and ultimately profitable organisation while meeting all requirements set by governing legal and regulatory bodies,” the advertisement said.

“As the most senior executive and leader, he/she embodies the highest standard of integrity and ethical conduct.

“Working collaboratively with the board of directors in executing the strategic vision and direction for the BTA, the CEO is also accountable for all aspects of execution.

“This includes managing all resources to ensure optimal performance, developing and maintaining continuity of leadership capabilities and providing leadership in corporate governance and regulatory compliance.”

The successful candidate would be required to formulate and implement the 2026-27 BTA growth plans while overseeing the operation of all divisions.

Candidates require at least ten years’ experience as a senior executive with a “relevant and successful” track record of leading product development and branding to enhance brand awareness.

The notice also called for a “demonstrated understanding” of “seasonal destinations” and proven marketing and revenue generation strategies.

In June, the BTA confirmed the resignation of Ms Berkeley, who had worked with the authority since 2020 and served as chief executive since March 2023.

However, she had reportedly cleared her office two months previously in the wake of a damning culture review launched after an exodus of staff.

Records released to The Royal Gazette under public access to information showed that 30 people left the BTA in little more than 2½ years. The publicly funded body has 42 positions.

The departures included 23 staff members who resigned or left through mutual separation between June 1, 2022, and January 8 this year.

The highly critical review by EY found that “mistrust”, “domineering” and “siloed” were words consistently used when interviewees described the workplace culture.

The BTA board expressed in a statement its “deep concern” with the findings of the review, but said it had committed to address the issues through changes in the BTA’s organisational structure.

William Griffith, its acting chairman, said in July: “We have confronted difficult truths and taken clear action. Our focus now is on moving forward, strengthening the efficiency of the organisation and delivering results for Bermuda.

“The BTA board remains committed to transparency, the work continues and we are optimistic about what lies ahead.”