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Public transport digital fare app goes live

Hamilton bus terminal. The new Digital Fare Media system is available from today (File photograph by Akil Simmons)

Digital fares are now available across Bermuda’s public transport system after a delayed start to bring workers up to speed, the Ministry of Transport has announced.

Implementation of the Shorelink application, the first digital fare media system for the bus and ferry service, was pushed back last month to allow for more training of staff.

The ministry said the “innovative solution” was available to download as of today, providing passengers access to public transport using digital platforms instead of traditional paper tickets.

Wayne Furbert, the Minister of Transport, said: “The launch of the Shorelink app is a transformative initiative and a shift towards a more connected, efficient and user-centric transportation experience.”

He called digital fare media ”more than a technology“.

“It is a lifestyle. It is a way of embracing the future and making the most of every journey.

“In addition to the launch of the Shorelink app, the ministry is pleased to announce that bus and ferry routes are now on Google Maps, providing passengers with bus and ferry route options for planning to go from one location to the next.

“Passengers can plan their journey on buses and ferries on their mobile devices.”

Members of the public can download the app from the Apple Store, Google Play or www.shorelink.bm where more information is available.

Key features of the Shorelink app

• Digital ticketing: passengers can purchase, store and use fares on their mobile devices.

• Convenience:digital tickets can be bought through the app and passengers display the ticket on their device to bus operators or ferry crew.

Fare types: operators can identify the fare type on the passenger's screen, including zone and age-specific fares.

• No price increase: the app fares remain the same as current fare prices.

• No paper transfers: digital tickets eliminate the need for paper transfers, with validation times allowing ample transfer time.

• Traditional options remain: Passengers can still use traditional fare methods, including cash payments with exact change on buses and ferries.

Future app enhancements:

• Real-time information will allow public transportation users to see the arrivals and locations of buses and ferries in real-time.

Contactless payments: In the coming months, hardware installations on buses and ferries will enable “tap-on” payments.

• Tap-and-go will allow easy boarding with debit/credit cards, Shorelink App, or physical Shorelink transit cards.

• Enhanced convenience and security: users will enjoy the convenience of managing their travel without cash, tickets or cards, easily tracking their travel history, managing balances and planning trips.

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Published July 08, 2024 at 12:23 pm (Updated July 08, 2024 at 9:19 pm)

Public transport digital fare app goes live

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