BermudAir sees demand for service to Caribbean
Another aircraft is to be added to the BermudAir fleet by the end of the year as the airline eyes a “good demand” for non-stop service between the island and the Caribbean, the company’s founder and chief executive said.
Adam Scott also noted that in 2027, the carrier plans to add “slightly bigger aircraft” to its fleet of Embraer 190s.
The company is also pursuing plans to run a service to Britain with the carrier’s founder predicting service there within the next three years.
BermudAir announced the launch last week of presales for a direct service to Grand Cayman plus non-stop flights to the Turks & Caicos Islands in the winter.
Mr Scott said: “There is clearly a good business demand between here and Cayman.
“There is also a good demand for non-stop service between Bermuda and the Caribbean, avoiding what has been a required stopover in Canada or the United States.
“There is an established demand that we can see but obviously it is going to be important for us to capture as much of that as possible and then grow the market.”
“We see it as a really interesting opportunity for Bermuda.”
Mr Scott said BermudAir’s focus is always Bermuda first and noted that to grow, “we need to find ways to deal with the seasonality challenge that we have in Bermuda”.
He said the move to address that began last year when the company launched winter flights to Anguilla through its subsidiary, AnguillAir.
“We are growing the Anguilla market as well. We are adding an additional service from Toronto on that route … which will stop in Turks & Caicos,” Mr Scott added.
He said that since the Anguilla market was “limited” in terms of size and growth potential, the company decided to pursue viable options.
Mr Scott said: “With Turks & Caicos and Cayman, they are seasonal but they are counter-seasonal to ours … they are really busy in the winter months, we’re really busy in the summer.
“But if we can grow and scale with these markets that means we can grow and scale the Bermuda market as well.”
In the winter, the company will also introduce flights from Raleigh-Durham, North Carolina, to the Caribbean.
Next spring, the company will operate from Raleigh-Durham to Bermuda, a route discontinued by the company this year owing to a lack of demand.
Mr Scott said: “As we are able to grow into markets like the Caribbean from the US, next summer season we are looking to expand markets in the US as we move that market back.
“It’s really a win-win situation for Bermuda because it enables us to scale our business here but it will also provide additional markets for us into the Caribbean.”
Mr Scott said that the carrier is receiving calls from Caribbean destinations and complimented the airline’s team “for successfully [putting] BermudAir on the map”.
The airline revealed recently that its net promoter score, an established industry benchmark, is 70, ranking it among the world’s best.
Commonly known as NPS, the measure demonstrates how likely customers are to recommend a company based on their overall experience.
Mr Scott said: “We’ve got a fantastic reputation and the other islands are noticing … they call us, they message us.
“They all want us to go and work in these other islands and to expand and develop in other jurisdictions where we are developing.
“But our strategy is always what we can do in Bermuda, but again it’s to scale up operations here … but also it’s the opportunities in the Caribbean, the US and Canada that are exciting us.”
Mr Scott said the carrier’s team has discussed operating to destinations including Belize, Barbados and as far as Trinidad & Tobago.
BermudAir will add new aircraft to its fleet next year and the airline’s CEO said “newer, slightly bigger models” will be among them.
Mr Scott said that the airline continued to pursue plans to operate to London’s Heathrow airport.
He said: “My prediction is within the next three years … hopefully closer to two years, we will be in the UK market … it’s very much a work in progress.”
Mr Scott said the airline was expanding its local team and that registration for summer internships were open so that more Bermudians may enter the industry.
“We’ll continue to supplement the team as much as necessary,” he added.
