Magazines highlight Bermuda’s cleanliness
Bermuda may be closed to visitors, but the Bermuda Tourism Authority has already begun to highlight the island as a post-Covid destination.
A BTA spokeswoman said the body has already worked with lifestyle and travel magazines, newspapers and television broadcast networks to deliver the message that Bermuda is safe, clean and easy to reach.
The island was recently featured in a Travel + Leisure online feature about trips editors at the magazine look forward to taking once travel becomes an option again.
In the feature — published in the magazine’s June edition and online on April 20 — Jacqueline Gifford, the magazine’s editor-in-chief said Bermuda is “like salvation” for her and her family.
She said: “We have been vacationing there for years; it’s become our go-to spot, in part because of the flying time (under two hours from New York City), but more because of the friendliness of the locals and the beauty of the island itself.
“The pink-sand beaches. The historic homes, painted all the hues of the rainbow. The winding, narrow roads, marked by limestone walls.
“When the time is right, we can’t wait to return to this beautiful island, which feels like home.”
The island was also recently featured in Boston Magazine, Conde Nast Traveller, Forbes and Lonely Planet among other outlets.
The BTA said they have continued to promote the island on social media and released promotional jigsaw puzzles on twitter.
A spokeswoman said: “Notably, a video produced by the BTA and launched in April, titled, Will Travel Again, scored big on public sentiment both overseas and locally.
“It was shared widely by followers and tourism stakeholders on social media with tens of thousands having viewed it within a couple of days.”
Victoria Isley, BTA chief sales and marketing officer, said: “The key message in all our outreach has been that in these challenging times, we will continue to provide the inspiration, beauty, peace and hope Bermuda is known for.
“Even if visitors are at home, we are bringing Bermuda to them, offering virtual vacations and a mental escape from the anxiety of current affairs.
“When the time is right, we hope that message sticks with them and helps them choose to visit Bermuda in person.”
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