Bermuda-based SVP Worldwide, owner of PFAFF(R) - a brand of sewing and embroidery machines - has announced the new PFAFF CREATIVE VISION sewing and embroidery machine has been awarded the prestigious international 2008 Red Dot Design Award - The Best of the Best.

The state-of-the-art machine offers sewing precision, brightness and more sewing space and is easily recognised for its pioneering design.

"The PFAFF team is honored by the prestigious international recognition of the Red Dot - The Best of the Best Design Award - for household products," said Don Fletcher, CEO of SVP Worldwide.

"PFAFF sewing machines have been the pinnacle of German design and engineering for more than 145 years. Experienced sewers, and now design experts from around the world, have found that the CREATIVE VISION machine is delivering on its tagline - The More You Want The More You Get."

The CREATIVE VISION machine offers sewers previously unavailable features and benefits, including the largest embroidery area available in the market today. Custom, adjustable LED lighting allows sewers to perfectly illuminate their sewing space and with the Original IDT system and precise positioning, sewers can create the largest and most intricate embroideries in the industry and create sewing projects with large amounts of fabric.

The festive gala awards ceremony held in the Essen Opera House in Essen, Germany on June 23, bringing together award honorees with more than 1,000 design greats and personalities from politics, sports, media and entertainment from around the world.