After months of teasing adverts piquing the curiosity of newspaper readers the company allowed journalists to have a sneak preview of its bright new facility on Reid Street -- the old Philips House Building.

And tonight from 7 until 10 p.m. the public are invited to the opening celebration. Reid Street will be closed and a live band, food vendors, a magician and family activities like face painting will liven the atmosphere.

Customers can begin to take advantage of the one-stop-shopping for financial services from Monday. But company chiefs insisted yesterday the snazzy name and location were not the only things to celebrate.

Vice president of marketing Andrew Vaucrosson said the launch was far more than just a grand opening.

"Not only will we be showcasing our new facility, we will also be introducing new services which will help redefine the way financial services are providing on the Island,'' he said.

Under the Capital G roof customers could get loans, deposit services, US$ services, investment advice, mutual funds, brokerage services, set up trusts, get financial planning services, and obtain credit and debit cards.

All Colonial Insurance products were also now available there and Capital G will have its own cash-reward-system when customers buy new products.

President and CEO James Gibbons explained: "We have taken steps to position our company to meet the needs of our clients today and tomorrow. The easier we can make things for our customers the better.'' He said a customer could now write one cheque for all the financial products they needed to "remove stress and time constraints''.

"This will make us user friendly. In the financial service industry, level of customer service is essential to the livelihood of our industry whether you are in large city or on a small island,'' Mr. Gibbons said.

"Our goal is to work harder in looking at ways to improve our relationship with our clients and to provide value-added products at competitive prices.'' Capital G information technology vice president Kenrick Bagnall said the company was to deliver information and services more quickly through the effective use of up-to-the-minute technology, which would cut costs.

"And these savings can easily be passed on to the consumer,'' he said.

"In building the centre, we have equipped it with the latest technology and are constantly looking at ways to introduce emerging technologies.

"Today's financial services consumer is more educated and demanding.

"Our goal is to strike a balance between the consumer who likes face-to-face contact and the one who likes to conduct their financial business in private on their own time.'' The new face of Gibbons: Capital G's Kenrick Bagnall, James Gibbons and Andrew Vaucrosson (L-R) are excited about the new one-stop-financial-shopping concept.