Glenn Blakeney has been dreaming about setting up a new radio station for four years now. And when he teamed up with Scott Pearman and broadcaster Elroy Smith in 2002 and found they understood his vision, he knew it was time to seize the moment and go for it.

Two years later the three men had secured the backing to start up the venture ? an estimated quarter of a million dollars and had detailed plans about what they were going to do, and how they were going to do it.

Yesterday, they sat before the public in front of the Telecommunications Commission with their potential rivals from Defontes and Bermuda Broadcasting Corporation listening and taking notes about what they were up to.

"There is nowhere else where you would be expected to put your business plan out in front of your rivals even before you start," said Mr. Smith during the four-hour hearing.

Sitting in their best suits with polished shoes, the men gave a detailed hour and a half presentation, followed by two hours of grilling questions and answers from their potential rivals and the four commissioners themselves.

And they will have to wait about four weeks before the commission hands its closed report to the Minister of Tourism, Telecommunications and E-commerce Renee Webb.

She will then make the ultimate decision to either grant or deny the group their licence. The whole process should take about six weeks, according to one of the commissioners.

If they are granted a licence, they will become yet another player in the large number of media outlets in Bermuda servicing just 62,000 people.

There are four television stations, five radio stations, three newspapers and four monthly or bi-monthly magazines.

But Mr. Scott, during his presentation, said that Bermuda had plenty of dollars to go around everyone ? and a radio station such as theirs could be successful.

He said that they would be targeting advertising used by to get them a larger piece of the pie.

"Eighty-six percent of the public acquires its shopping information from , which represents a huge imbalance in the advertising market," said Mr. Scott.

But he could not help taking a swipe at the broadcasting houses for failing to get a larger slice of the cash out there.

"The current broadcast houses have failed to deliver quality marketing products and have wallowed in mediocre performance," said Mr. Scott.

"Broadcast houses' limited success is resultant from less than progressive marketing strategies rather than exhausting the potential of their respective markets."

And Mr. Smith criticised the local broadcasting corporations for having "no flow of process" and "no quality control".

"We plan to bring excellence back to Bermuda," he said.

But whether Mr. Blakeney will be allowed to bring his dreams to life will be up to not just the Commission, which will take into account objections from rivals, but also whether the Minister of Telecommunications thinks that the venture will be a success.

He will have to wait and see