There will be a new face at Troncossi Public Relations following the appointment of Sam Fulcher as consultant.

In his new role at the public relations firm, Mr. Fulcher will be responsible for advising on communication challenges, managing potential media crises, monitoring the media, writing press releases, newsletters and positioning statements, and liaising with the media as well as with clients. He will report to the managing director, Elizabeth Tee.

Prior to moving to Bermuda, Mr. Fulcher worked for two years in the London office of EURO RSCG Biss Lancaster, a public-relations consultancy where he worked across both the brands and healthcare divisions on a diverse portfolio of clients including Huggies, Bayer, New Look, Long Way Down and Moroccan property client, Taghazout.

During his time there, Mr. Fulcher managed a number of brand-building projects including the launch of Kelly Brook's lingerie collection and the launch of a new fashion line designed by leading UK fashion designer, Giles Deacon, for New Look.

In his last year at EURO RSCG Biss Lancaster, Mr. Fulcher worked on the Long Way Down business, a BBC-TV series featuring Ewan McGregor and Charley Boreman's epic motorcycle tour through Africa, where he provided partner and sponsor-management services across Europe, US and Asia.

Ms Tee said: "Sam brings with him big-brand experience across a number of different markets and I'm sure that Sam's knowledge and experience in PR will add value to the businesses of our clients. We are delighted to have him join our team."