Bermuda Health Council promotes a ‘brand refresh’
The Bermuda Health Council took to Hamilton’s City Hall yesterday to celebrate a “brand refresh” with music and healthy snacks.
Ricky Brathwaite, chief executive of the BHeC, said the refresh, complete with a brand new logo and website, is intended to highlight where the body is almost two decades after it was formed.
“The Health Council was founded in 2006 and it is now 2023, so what we wanted to do is accurately reflect what people need and what we stand for,” Dr Brathwaite said.
“Our new logo is about inclusivity and collaboration. It’s about moving forward with a greener economy, a healthier economy, a greater focus on prevention. Those kind of things are reflected in our new logo.
“Our mission hasn’t changed, but the approach to how we deliver those services is updating and the brand is being refreshed.”
To raise awareness of the BHeC and celebrate its new branding, the organisation set up tables on the steps of City Hall, offering bottled water, fresh fruit and branded hand towels while Nadanja Bailey played music and entertained the lunchtime crowd.
Dr Brathwaite said: “It’s a very sunny day. Whenever we are outside it seems like the community is out and looking to engage and we are always happy about that.
“Sometimes when you look at someone’s eyes, you can get a feeling that there is a need out there and we are helping to address that need.
“It’s not just about shaking people’s hands and saying hello. It's about engaging the community to be more inclusive with the refreshing of our brand.”
He added that it was also extremely important for the BHeC to raise awareness of its work so it can better help the public.
“You can’t seek help or support if you don’t know what you are looking for, so being more visible in the community is important for us to be able to meet people’s needs,” Dr Brathwaite said.