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The shape of things to come

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“Plop, plop, fizz, fizz, oh what a relief it is.” Speedy Alka-Seltzer TV jingle

Can you believe that there are only forty-four days left in this year?

When I was younger, I remember being told that the days flew by with increasing speed as you aged, but it is only recently that I have begun to appreciate just how true that statement is.

As much as many people are tempted to lament the passage of time as they age, I always find it quite exhilarating.

Yes some days – some years – are better than others but, to me, the close of a year is merely a reminder to finish up anything that I am currently working on, and an opportunity to plan for all sorts of new adventures in the year to come.

It is also a time to take stock of how things are going in your business or personal life and make decisions that ultimately will make you happier going forward.

The tricky thing is that “happiness” is the by-product of a life well-lived, and the trickier bit is that what makes you “happy” changes over time.

And this has never been more true than it is at this point in time.

Indeed, last January, at Olderhood we thought we had the coming year all mapped out (boy, talk about getting blindsided – but I suspect a lot of other people were feeling the same).

I could spend hours lamenting the number of things that did not work out “quite as expected” (cough), but you know what they say: when life gives you lemons, make lemonade.

So we took the bushels of lemons that rained from the sky and started squeezing them and stomping about until our brains ached to see what new ideas would emerge from the mess. The more we squeezed, the more it ached and eventually it hit us … we can’t solve this problem alone.

If this story was going to have a happy ending, we were going to need lots and lots of outside help. And so, we started chatting with business leaders around the world including places such as Amsterdam, India, Singapore, the United Kingdom, the United States and Canada about what they were experiencing and what they were trying to achieve.

And eventually it hit us: if we helped some of these people reach new clients and customers virtually, we could create videos that would help everyone who watched them and the genesis for our new Leaders In Action video series was born.

Will this be the magic solution to our business transformation?

Time will tell.

What I can say is it is a big relief to have a plan that is taking shape and we are happy to be busy helping our new partners.

You can view our growing library of videos at: www.truli.com/grouping/leaders-in-action

Robin Trimingham is the chief operating officer of The Olderhood Group Ltd and a virtual presenter, journalist, podcaster and thought leader in the fields of life transition and change management. Connect with Robin at https://www.linkedin.com/in/olderhoodgroup1/ or robin@olderhood.com

Plop, plop, fizz, fiz: The catchy jingle boosted sales for Alka-Seltzer when it had to create a new marketing plan in the 1960s due to lagging sales

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Published November 17, 2020 at 1:00 pm (Updated November 16, 2020 at 5:52 pm)

The shape of things to come

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