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Media creates public awareness

public awareness created by the media. According to Crime Stoppers International, the media clearly tells the public how they can assist Crime Stoppers by providing information about unsolved crimes and by donating money to the reward fund. The awareness created by the media encourages the public to call Crime Stoppers and to donate to the reward fund which produces results with cases being solved by Crime Stoppers and rewards being paid. The media then publicises these results which creates more awareness. And the publicity committee will make sure that something new about Crime Stoppers gets published every month. This can include a major case being solved or an upcoming event or a statistical milestone like the 100th case solved. These are the guidelines set by Crime Stoppers International that outline the plan Mrs. Evelyn James Barnett of ZBM wants to follow during her tenure as head of publicity for Crime Stoppers Bermuda. Mrs. James Barnett told The Royal Gazette her main intention was to show to corporate sponsors and the public how the idea of Crime Stoppers can work for Bermuda. "For the first six months I want to get it into the minds of the people that Crime Stoppers is here,'' said Mrs. James Barnett. "Then after the six months we can start showing statistics about trends we're seeing and the developments and progress we are making,'' she continued. And these statistics will not reflect the convictions as much as the arrests that are made in response to people's tips.

She said that now the referendum and hurricane (Felix) are out of the way, the media can concentrate on other social issues. Mrs. James Barnett said she felt the idea of Crime Stoppers is particularly unique because the media will not be competing against one another and will unite for the common good of the community. The newspapers and television and radio stations will work together to promote the idea through reenactments of the crime of the week and eventually publishing the success rates of the programme. Whether or not Crime Stoppers will have to pay for these spots out of their pockets remains to be seen. Mrs. James Barnett said she would like to be able to follow the American system of the media donating space on television or in newspapers to Crime Stoppers. But at the moment "we are in negotiation with the media,'' she said. Other ways of promoting the cause, said Mrs. James Barnett, include advertising on grocery bags which The Marketplace Supermarkets and White and Sons Limited have done. She said she hoped other stores would also adopt the same idea in the future. She also said there would be pamphlets, brochures and flyers to be handed out. PHOTO SMUGGLER - Shown is one example of how people have tried to smuggle drugs into Bermuda. Crime Stoppers Bermuda will offer cash rewards to members of the public who give information which leads to the arrest of drug smugglers.