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America’s Cup packages revealed

Holiday packages for the 2017 America's Cup have generated attention online with potential guests expressing interest in visiting the island throughout the month-long event

A recently launched Travel Places website, americascuptravel.com, has already garnered a positive response according to Matt Warren, director of Travel Places.

Speaking yesterday, he said the website, which offers a number of options for prospective spectators, was first launched a few weeks ago with the intent of getting it fully up and running before the America's Cup World Series event in Toulon, France.

“We have done a small amount of promotion at the World Series event in Chicago,” he said.

“The website wasn't quite up and running, but we still gave out flyers and told people to visit us fairly soon.

“Naturally what happens is the interest peaks around the World Series events with the social media and television.”

He said the packages have also been promoted at yacht clubs around the US and on social media and, despite relatively little promotion, he said the packages had been met with a “very good” amount of interest.

“From what we are seeing, the interest is spread across the entire 28 day period,” he said.

“I think a lot of America's Cup fans want to come in for the finals, but a lot of others are realising there's a lot of racing going on throughout the entire period.”

The listed packages range from a five-day, $1,747 trip including hotel and on-water spectator tickets for two days of qualifiers to a $4,955, 12-day stay with tickets to the final six days of competition.

All of the packages include airport transfers, stays at one of 13 hotels and an official America's Cup cap, but the website notes that the rates are based on double occupancy.

Mr Warren said the 12-day Ultimate Finals Package, the largest being offered, has proved quite popular, saying the ancillary sailing events occurring during the finals period had helped to drive up interest.

“There's a lot going on in that period. There's the Red Bull Youth America's Cup, the J Class Regatta, the superyacht regatta,” he said. “I'm not surprised we are seeing some good interest, but it's great to see.”

A section of the website promoting the 2017 event notes Bermuda's long sailing history, highlighting Bermuda as the perfect destination to host the international competition.

“The drama will unfold in Bermuda's Great Sound, a magnificent natural amphitheatre set amid a spectacular backdrop of islands and beaches,” the site reads.

“With a new race village to be built in the South Basin of the Royal Naval Dockyard, the island will offer an unmatched experience for sailing teams and spectators from around the world.

“Bermuda was chosen as the home of the 35th America's Cup for its temperate climate, near perfect year-round sailing conditions, optimal Atlantic location, time zone and strong sailing history.”

Creating a buzz: America's Cup holiday packages have generated attention online with potential guests expressing interest in visiting the island throughout the month-long event

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Published August 25, 2016 at 9:00 am (Updated August 27, 2016 at 12:41 am)

America’s Cup packages revealed

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