A Bermuda company has thrown its weight behind a drive to attract young people into the industry.

Hamilton Insurance Group has signed up for the international Insurance Careers Month, launched yesterday in the UK, US and Bermuda.

The aim of the event this year is to attract millennials into the industry as the baby boomer generation retires.

Brian Duperreault, chief executive officer of Hamilton Insurance, backed by other industry leaders like Marsh & McLennan president and CEO Dan Glaser, Lloyd’s CEO Inga Beale and XL Catlin’s CEO Mike McGavick, has highlighted the need to inject new blood into the insurance and reinsurance sectors.

Now three of the millennials on staff at Hamilton’s headquarters in Pitts Bay Road are to give a presentation at today’s meeting of Hamilton Rotary Club, to be held at the Royal Hamilton Amateur Dinghy Club.

As baby boomers retire, around 400,000 positions in the insurance industry will become vacant.

But millennials — now the biggest demographic — do not see the industry as a fit with their ideals and aspirations.

A spokeswoman for Hamilton said: “Insurance Careers Month is the first phase of a long-term strategy to raise awareness of and interest in insurance as a compelling career choice.”

Hamilton Insurance’s Ebony Brockington, Justin Levine and Zuri Phillip will all speak at the Rotary Club meeting to discuss what led them to a career in reinsurance and what makes their job appealing.

The company will also join staff at more than 300 companies in supporting a social media campaign developed in support of the careers month, with posts to its Facebook and LinkedIn pages and the use of hashtags developed for Twitter.

Hamilton Insurance will also invite school pupils and Bermuda College students to visit their offices on Pitts Bay Road to meet other millennials working in reinsurance and to discover career opportunities for the future.

More information on the careers month can be found at www.insurancecareertrifecta.org