The second phase of “So Much More” advertisements for the Island have begun filming, and are set to hit the air this fall.The Ministry of Tourism Development and Transport said that Bermudian models and photography crews have been working with advertising agency Fuseideas this week for the campaign.Tourism Minister Shawn Crockwell expressed confidence that the advertisements will meet their mark, saying the concepts have been carefully tested to appeal to the target audience.“We have been very pleased with the overall response to the ‘So Much More’ campaign as well as the initial response from those surveyed on our concepts for its next phase,” said Minister Crockwell.“We are excited to showcase what our Island has to offer and especially happy to utilise the rich, creative Bermudian talent pool to execute the shoot as they work in conjunction with the team at Fuseideas.“I fully expect the end results to lead to a very successful response from our target audience.”The Tourism Department also worked with the CBS Altitude Group earlier this week to record interviews with Bermudians as part of the “Meet the Bermudians” series of advertisements.