Tourism Director William Griffith met with members of the Canadian media last week to promote Bermuda as a tourism destination.

At a luncheon on August 12 in Toronto, Mr. Griffith made a presentation to numerous Canadian media outlets, including the Toronto Star, the Toronto Sun, the National Post, the Globe and Mail and the Discovery Channel Networks.

Mr. Griffith said: "Bermuda is just under three hours from Toronto and we view the Canadian market as a very important one for Bermuda tourism.

"The media are the ones who have their fingers on the pulse, and here in Toronto, we wanted to ensure that the group was fully aware of all the wonderful things happening on the Island."

In the next few weeks, he said the Department of Tourism would continue their efforts to advertise the Island, both through a Canadian "Road Show" which targets travel agents and tour operators, and a pink streetcar initiative in Toronto.

From September to November, several pink, double-decker streetcars featuring advertising for Bermuda will be positioned around the city in a scheme similar to the pink taxi scheme in London.