The Phoenix Stores and M3 Wireless yesterday opened P-Tech a new high end consumer electronics store on Reid Street in Hamilton.

Operating next door to the Phoenix Store, P-Tech is a sleek 3,500 square foot revamp of Stuart?s, now re-branded as P-Tech (Phoenix Technologies).

The partnership with the Phoenix Stores enables M3 Wireless customers to shop for their favourite brands of mobile phones including Nokia, Samsung and Motorola and activate their M3 Wireless cellular service right in the store.

?M3 were looking for a location on Reid Street and M3 started talking with the Phoenix Stores as we were looking for a way to get into the retail side of cellular phones. These talks led to the present concept,? George Grundmuller, president and CEO of The Phoenix Stores said.

?We felt combining our talents as two great Bermuda companies would make us stronger and benefit both operations.?

Lloyd Fray, CEO of M3 Wireless said: ?P-Tech is an ongoing plan for M3 in meeting the demands of the customer in delivering quality of services and partnering with the Phoenix has allowed us to do that.?

P-Tech carries a wide selection of consumer electronics including video and digital cameras, MP3 Players, radios, printers and electronic accessories by Fujifilm, RCA, Pentax, Olympus, Canon, Sony, Nikon and more.

P-Tech also has a state-of-the-art photo development centre that offers both traditional and digital on-line processing services available to desk top computers both in the home and office.

?The store?s online photo centre offers a powerful, full-service digital mini-lab that provides a complete range of photographic, digital and online services,? Mr. Grundmuller said.

The Centre also has a photo bar where customers can use a kiosk to order prints with just a click of a button.

?Customers can simply plug their digital camera or media card into their home computer to preview their photos by logging on to www.photo.bm and from there, they can do whatever they like ? rename them, edit them, and order prints.?

In addition to its line of electronic products and services, P-Tech?s Cool Shades department carries a full array of designer sunglasses including such Prada, Prada Sports, and Giorgio Armani.

The grand opening of P-Tech is scheduled for May 20 when Premier Alex Scott and the new Mayor of Hamilton Jay Bluck are expected to a attend a ribbon-cutting ceremony.