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Weeks’ new store offers ‘cool glasses and funky gadgets’

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A new business is looking to put the “cool” back into glasses following its launch this month.

Mystique’s “Selling Unique”, which is run by young entrepreneur Mstira Weeks, opened its doors at the Brown and Brangman Building selling everything from unique eyewear including frames for prescription lenses to novelty gifts.

Ms Weeks was finally able to realise her vision of five years ago after seeing the ‘For Sale’ sign outside the shop on the corner of Reid and King Streets and enquiring about the space.

Having graduated from her computer course at college and had a baby, and having been given encouragement from family and friends and with the support of her husband, she decided to invest in a business for her family’s future.

“I needed something for my child so they could have a business to go into when they are older,” she said. “It would help to teach them about economics, money and managing a store.

“Everyone seems to complement me on my eyewear and I decided that I wanted to do something a little bit different in cornering the optical frame end of the market.

“I just want to give everyone something that reflects their personality and allowing them to express themselves instead of just conforming to what everyone expects of us.”

The store has only been open a week but it has already been receiving rave reviews according to Ms Weeks due to the fact that it offers one of a kind eyewear in all different designs, shapes, sizes and colours.

Ranging from the chic, fun, colourful and retro to the modern and futuristic look, there is something for all ages and tastes including Jean Reno designer frames, interchangeable frames and children’s frames.

Among the novelties are a piggy bank in the form of a gas tank which fills up the more money you put in it, squeaky ties, fun reading glasses, collapsible cups and lunch boxes, ice moulds and shot glasses, magic soap for removing garlic odours and stickiness and a barbecue set which doubles up as a tool kit, and for the jokers out there fake bugs to put in lunch boxes. Other tech gadgets include USB ports for iPhones, iPads, Kindles and BlackBerrys, multiple head phone connectors

“There is always something fun, interesting and exciting, as well as practical here,” said Ms Weeks.

“I have got a bit of a reputation for the crazy parties I threw with all of these funky gadgets and people seemed to love them.

“I thrive off of unique and fun stuff.”

Starting up a new business during a recession is a daunting task for anyone, but Ms Weeks has taken it all in her stride with the philosophy that there is never one right time to do anything and she was keen to take the opportunity before any competition muscled in on the act.

The space has effectively returned to its roots, having previously been occupied by Atlantic Vision Care and Ms Weeks believes that offering comparable lines and prices to the US will prove to be a winning formula with the steady flow of traffic through the area, easy access and parking facilities around.

Her husband, who is an electrician by trade, redecorated the place, putting up shelves, fixtures and furnishings, and she was pleasantly surprised on moving in to see that the colour scheme of green and purple paint matched that of her own company logo.

And Ms Weeks has also provided a boost to the local economy by taking on six part-time assistants to help her out.

The new store is open from Monday to Saturday between 10am and 6.30pm.

For more information contact 232-0222, email info[AT]mystiquesunique.com or visit the website at www.mystiquesunique.com

Photo by Tamell Simons Selling Unique: Mstira Weeks' new store on the corner of Reid and King Streets
Photo by Tamell Simons Selling Unique: Mstira Weeks' new store on the corner of Reid and King Streets
Photo by Tamell Simons Selling Unique: Mstira Weeks' new store on the corner of Reid and King Streets
Photo by Tamell Simons Selling Unique: Mstira Weeks' new store on the corner of Reid and King Streets
Photo by Tamell Simons Selling Unique: Mstira Weeks' new store on the corner of Reid and King Streets

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Published September 14, 2011 at 10:00 am (Updated September 14, 2011 at 10:12 am)

Weeks’ new store offers ‘cool glasses and funky gadgets’

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