from their Front Street store.

And last night Bermuda's advertising laws came under flak from the company's general manager Mr. William Cox.

He called for a revision of the Advertising Act 1911, claiming it is open to interpretation.

The firm violated the Act by putting up three banners, one spanning the complete length of the store.

Two of them advertise a huge clearing out sale on Tuesday, with up to 80 percent discounts.

And the third one, containing the firm's logo, states the business has moved to Waterfront.

Under the law, lettering on signs should not be greater than 15 inches, and logos are forbidden, said Mr. Cox.

Last night he pledged the banners, which have been up nearly a week, would be removed today.

"I have received a complaint from the Ministry of Environment and the Ministry of Planning,'' he said.

Mr. Cox called for more flexibility under the law, which also needed clarification.

"As far as I understand it the only sign that can be put up legally is one containing the name of the company, but not its logo.

"The only way to advertise a clearing out sale is through the Press.'' Mr. Cox went on to criticise other Front Street merchants who had complained to Government.

"I think they should have looked at their own businesses before complaining,'' he said.

COMING DOWN -- Pearman Watlington plan to take these three banners down today after complaints they infringed advertising regulations.