Bermuda joined more than 150 countries as they observed of World Post Day.Celebrated on October 9 every year, the event aims to “create awareness of the role of the postal sector in our everyday lives, and its contribution to the social and economic development of countries”, said Acting Finance Minister Michael Fahy.Locally, said Minister Fahy, the Bermuda Post Office is “taking steps ... to remain competitive in today’s high-tech economy.”Those steps, he said, begin with providing a “broad[er] range of services and products beyond its traditional mail services”.“In recent months the Post Office has embarked on several key initiatives to contribute to the social, economic and infrastructural development of Bermuda and its residents.“As part of our new awareness efforts we have launched a multimedia strategy, which includes social media with the aim of furthering our message.“Messages like advising people who shop overseas, that it’s cheaper to bring in items via our Express Mail Service, and that our Parcel Post service is significantly more economical than private couriers, particularly if individuals don’t need an item the next day and can wait five to seven days.”Despite the BPO’s efforts to modernise, said Mr Fahy, “no modern technology can replace the outstanding standard of customer service provided to our clients”.