Bermuda needs to sell itself – The Royal Gazette | Bermuda News, Business, Sports, Events, & Community

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Bermuda needs to sell itself

February 15, 2012.

Dear Sir,

It was heartening to read in

The Royal Gazette that a group representing the insurance industry in Bermuda were on their way to Western Canada to try to induce members of the industry there to fully or partially domicile in Bermuda.

This is the kind of aggressive salesmanship that could be a big help in lifting Bermuda out of the doldrums. It should be followed up by the Government/Private Business effort to do the same but on a much wider scale. Bermuda should consider as many as two/three persons teams to blanket the US, Europe and Asia. The US for instance, should be divided into areas such as the Mid-West, Northeast, Southeast, etc. with a team assigned to each. That team would select a number of companies including those not in the insurance industry. They would try to learn as much about the operations of each company as possible so that they could make suggesting rather than wait for them. These company operations, of course, would include the social and tax environment (federal, state and local).

As the companies’ problems are unearthed, each team would then be prepared to explain how a move to Bermuda could solve all their problems. The beauty of an effort like this is that it would advertise and implant the idea, even if it did not have immediate success. It would be very easy to also see that it could be a benefit to tourism.

BILL VON ALBRECHT

St George’s

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Published February 28, 2012 at 1:00 am (Updated February 28, 2012 at 7:54 am)

Bermuda needs to sell itself

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