As concern about plastic pollution grows around the world, a Bermudian clothing company is playing its part to help the environment.

Coral Coast Clothing has introduced a line of recycled plastic swimming trunks, just in time for the height of summer.

The trunks are made from 90 per cent polyester created from recycled plastic bottles. They have only been at the shop in Hamilton for a day or two but are finding favour with customers.

“The trunks came in yesterday, they are on the shelves now. We’ve got five of the prints and there are two more coming. They are already flying off the shelf just from a couple of Instagram posts,” said Sam Outerbridge, of Coral Coast Clothing.

He and Adam Petty, the cofounders of the company, researched brands that had used recycled materials in their garments and found it was possible to make trunks from recycled plastic.

“We wanted to create these because our name is Coral Coast — we are a nautical brand, essentially. So protecting the shores and ocean is everything to us,” said Mr Outerbridge.

It is estimated that every year between five and 12 million tonnes of plastic enter the ocean. Mr Outerbridge said: “So anything that we can do to recycle is why we wanted to do this.”

The trunks have been specially made for Coral Coast, and feature print designs of sea fans and brain corals that are found in the waters around Bermuda. There is also a design with Bermudian images, including Gombeys and oleanders.

The trunks have a sunglasses holder loop, together with a holder to wrap keys around securely in the back pocket.

The slogan for the range is “create a climate of change”.

Mr Outerbridge said: “The message we try to convey is create a climate of change — if you want to buy something, just don’t waste anything.

“There is only one world, if we can do our part by selling something that has been reused and recycled, then we really think it is important.”

The trunks are made in Portugal, like other items in the Front Street shop, which is opposite the ferry terminal.

Mr Outerbridge said customers have more awareness of environmental issues.

“They are much more educated. Everyone sees the waste, the pollution, and how terrible it is.

“Our customers are extremely [environmentally] conscious these days and are looking for something that can make them look good and make them feel good about their purchase.”

Coral Coast Clothing has also created a video to promote the trunks.

• The company has a website at http://www.coralcoastclothing.com