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‘Upstart’ BermudAir featured in Wall Street Journal

Viable alternative: BermudAir's inaugural flight departs LF Wade International for its first flight to Boston (File photograph by Akil Simmons)

BermudAir has caught the eye of the Wall Street Journal, which has included the start-up carrier in an article about alternatives to long-established airlines.

The newspaper profiled “four upstarts taking to the skies” in a worldwide market that includes more than 300 international airlines.

It wrote: “Though behemoths dominate the industry, some bantamweight contenders stand out as viable alternatives.

“Their pitch: These [mostly new] boutique airlines, which limit flights to just a few strategic destinations, promise not only savings but a better ride.”

Calling BermudAir “the British island territory’s first home grown carrier”, the newspaper said it “launched last summer to offer American vacationers more options”.

The publication surveyed the brief history of the airline and its departure points of Boston, Fort Lauderdale and White Plains – and said that it has plans to add Orlando and Baltimore flights to its roster.

However, the newspaper wrote: “All flights land in Hamilton.”

It said one-way fares from the US range between $99 for coach to $399 in business class.

The newspaper added: “Coming later this year: a front-of-the-plane “Aisle Class” which, as its name suggests, will have wider, pod-like seats with universal aisle access throughout the business-class cabin.”

The article also profiled La Compagnie, Beond and Starlux.

La Compagnie, based in Paris, is an all-business-class airline flying two planes between Newark and Paris, Nice, or Milan.

Beond flies from Zurich and Munich to the Maldives, the archipelago in the Indian Ocean.

Taiwan-based Starlux flies between Taipei and Los Angeles or San Francisco, and recently began serving Chiang Mai, Thailand via Taipei, the newspaper said.

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Published February 12, 2024 at 7:59 am (Updated February 12, 2024 at 7:18 am)

‘Upstart’ BermudAir featured in Wall Street Journal

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