Mr. Steve Thomson, is on the market for $300,000.

The price represents just over four times the business' annual net profit.

Mr. Thomson has a clear idea of the kind of individuals, or couple, that would drive the successful business into a new phase.

"The business is my baby. It is the first business that I opened, and I am emotionally attached to it.'' Just Shirts, which launders 2,000 shirts a week, puts the folds into the shirts of some of Bermuda's most senior professionals.

"When I launched the business, we went after the top end of the market, so now Just Shirts is pressing shirts for most of the MPs, and exempted and local company executives,'' he said.

One key inspiration for the business came from a friend, who pointed out that local launderers would only press her son's shirts if she first washed them, and then brought them in damp and ready to press.

Glimpsing a business opportunity, Mr. Thomson decided to open a seven-to-seven, Monday to Saturday operation, rather than the conventional week-day business.

The reason for parting with his brainchild is that Mr. Thomson wants to devote more time to his young family, and also concentrate on marketing his two other local businesses, Mailboxes Unlimited and Mailboxes Warwick.

Earnings from Just Shirts paid for the creation of the Mailboxes businesses, he said.

Just Shirts employs four staff. One of the conditions of purchase would be retaining the existing work force.

The business has commercial contracts for laundering with local hotels, including Marriott's Castle Harbour Resort, Belmont Hotel, Harmony Hall Hotel, and the Horizons Group.

Mr. Thomson said Just Shirts is experiencing a "growth phase'', witnessing a 30 percent growth in net profits in the last fiscal year.

"It is difficult to manage a company that is growing at that rate. I can't effectively manage all three companies.''