Hundreds to compete in Corporate Games in Bermuda
Bermuda will host the 2012 Corporate Games, Tourism Minister Wayne Furbert announced today.
The multi-sport event, in which athletes of all abilities compete representing their company, is hoped to bring between 500 to 750 participants to the Island.
Mr Furbert told a press conference the move would promote Bermuda as a sports tourism destination. It will take place from October 25 to 27.
“For the first time the Corporate Games will be held in the Atlantic region,” Mr Furbert told the media.
He said many of Bermuda’s sports facilities will host up to 15 games, with the National Sports Centre as the main venue.
Mr Furbert said: “As host country Bermuda will have the opportunity to foster a special relationship between high-net worth corporate entities both on-Island and around the world that support their staff members who participate in the event.
“The event will assist the Ministry in promoting Bermuda as a sports tourism destination and will create a spectacle that will appeal to a broad audience whether sport fan or not.
“The initiative includes a significant amount of added value through marketing and promotional opportunities in overseas markets.”